Retailer Partner
June 26, 2025

Rewarding salon partners to strengthen cross-brand loyalty

Client business need

A leading cosmetics manufacturer was running an incentive program aimed at encouraging cross-brand purchases among hair care professionals and building long-term brand loyalty. However, dissatisfaction with their existing vendor’s user interface, communication tools, and customer service prompted them to seek a more efficient and user-friendly solution.

Points at Work solution

The client adopted PAW’s Channel Incentive Solution to effectively motivate and reward eligible salons and stylists for purchasing participating products. The platform delivered a seamless experience for both participants and administrators, improving program engagement and operational efficiency.

Core capabilities delivered

Participant Experience & Site Management
  • User-friendly registration and account pages.
  • Home and news updates to drive engagement.
  • Full rewards catalog with shopping cart functionality.
  • Training center and seminar registration tools.
  • Spot award redemptions and survey capabilities.
  • Bilingual website.    
  • Secure single sign-on (SSO) access.
Administrative Site Features
  • Member search and sales summary.
  • Point transaction tracking and adjustments
  • Promotion code management and redemption oversight.
  • Distributor dashboards and key performance metrics.
  • Content and distributor administration tools.
  • Centralized customer service summary.
Data & Program Management
  • Member registration and salon-to-distributor matching.
  • Sales data import from distributors.
  • Automated point calculations and tracking.
  • Tier-based program status for members

Results

  • Sales Performance: Consistent year-over-year growth in program-driven sales
  • Engagement Metrics: High levels of engagement demonstrated through strong login activity, point accumulation, and product redemptions
  • Program Expansion: Due to the success of the U.S. program, the initiative was successfully expanded into the Canadian market.
  • Longevity: A 10+ year alliance in managing the program platform for the client.