Client business need
A leading cosmetics manufacturer was running an incentive program aimed at encouraging cross-brand purchases among hair care professionals and building long-term brand loyalty. However, dissatisfaction with their existing vendor’s user interface, communication tools, and customer service prompted them to seek a more efficient and user-friendly solution.
Points at Work solution
The client adopted PAW’s Channel Incentive Solution to effectively motivate and reward eligible salons and stylists for purchasing participating products. The platform delivered a seamless experience for both participants and administrators, improving program engagement and operational efficiency.
Core capabilities delivered
Participant Experience & Site Management
- User-friendly registration and account pages.
- Home and news updates to drive engagement.
- Full rewards catalog with shopping cart functionality.
- Training center and seminar registration tools.
- Spot award redemptions and survey capabilities.
- Bilingual website.
- Secure single sign-on (SSO) access.
Administrative Site Features
- Member search and sales summary.
- Point transaction tracking and adjustments
- Promotion code management and redemption oversight.
- Distributor dashboards and key performance metrics.
- Content and distributor administration tools.
- Centralized customer service summary.
Data & Program Management
- Member registration and salon-to-distributor matching.
- Sales data import from distributors.
- Automated point calculations and tracking.
- Tier-based program status for members
Results
- Sales Performance: Consistent year-over-year growth in program-driven sales
- Engagement Metrics: High levels of engagement demonstrated through strong login activity, point accumulation, and product redemptions
- Program Expansion: Due to the success of the U.S. program, the initiative was successfully expanded into the Canadian market.
- Longevity: A 10+ year alliance in managing the program platform for the client.
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