Client business need
A leading international tire manufacturer sought to implement a channel incentive program targeting both retail tire dealer principals and retail salespeople to drive engagement and boost sales.
Points at Work solution
PAW delivered a comprehensive incentive platform featuring an intuitive participant website that supports accurate point tracking and a robust rewards catalog. Key participant features include:
- Simple sales submission through invoice uploads.
- Hassle-free redemptions via a reloadable VISA Rewards card, distributed quarterly.
The administrative portal allows full program oversight, including member management, promotion tracking, claims processing, point management, redemption activity, and advanced reporting. Key admin features include:
- Real-time visibility into tire sales, submitted claims, earned points, and redemption trends
- Field sales representatives can monitor customer activity and salesperformance
Results
The program has achieved steady year-over-year growth in participating retailers (+3%) and has effectively contributed to increased sales of featured tire brands.
